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Unfair trading, trade descriptions and pricing: 20 FAQs

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  1. What is unfair trading?
  2. What specific unfair trading practices are banned when dealing with consumers?
  3. What counts as a misleading or aggressive trading practice?
  4. What is the general prohibition of unfair commercial practices?
  5. What are the rules on misleading marketing when selling to other businesses?
  6. What are the rules on trade descriptions?
  7. Can we be prosecuted for unfair trading?
  8. What rights do customers have if we give misleading information?
  9. What are the rules on advertising?
  10. Are there any special rules for particular products or services?
  11. What should we do if a customer complains that we have treated them unfairly?
  12. Are we required to display prices?
  13. Do we have to show prices inclusive of VAT?
  14. Can we show prices exclusive of extras such as delivery charges?
  15. Is there anything to stop us charging heavily for extras like delivery so that we can keep our headline price low?
  16. Are we allowed to charge whatever price we like?
  17. Are we allowed to set a recommended price for shops that sell our product?
  18. What are the rules on claiming that products are in a sale or on special offer?
  19. Can we claim that our products are cheaper than a competitor's?
  20. Do we have to sell products for the price shown if we have made a mistake?

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If you're already a registered Donut user, log in here for full access.

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