Sales and marketing

Marketing matters. Marketing drives sales for businesses of all sizes by ensuring that customers think of their brand when they want to buy.

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Sales and marketing - overview

Marketing matters. Marketing drives sales for businesses of all sizes by ensuring that customers think of their brand when they want to buy.

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Research your market - overview

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

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Promote your business - overview

Promoting your business is essential if you want potential customers to know you exist. But where do you start? Personal recommendations help.

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Sales techniques - overview

You might have the greatest product since sliced bread, but if you can't sell it, your business won't last. When selling, you must be enthusiastic.

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Trading internationally - overview

Many small businesses look to international trade when they can’t increase sales at home, while some sell exclusively to customers overseas.

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Creating a website - overview

A website is an effective marketing and promotion tool that requires little maintenance, functions 24/7 and reaches out to people all over the world.

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Create a brand - overview

Having a strong, engaging brand will set your new business apart and enable you to attract and retain customers however small your business.

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Online selling tips (part one)

Chris Barling, CEO of ecommerce software supplier SellerDeck, shares his tips for online selling and says that normal business rules still apply.

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How my business got its name

Jennie Avramovic of Bournemouth-based cake-making and decorating business Clevercow explains how she came up with a name for her business.

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Sell more to your website customers

Getting people to visit your website is only half the battle. Chris Barling provides tips on how to sell more to customers once they're on your site.

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Selling through multiple channels

The introduction of ecommerce has produced a diversification of behaviour and the widespread use of multiple channels in the buying process.

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Online selling tips (part two)

In the second of a two-part series, Chris Barling, CEO of ecommerce software supplier SellerDeck, shares his top tips for successful online selling.