Advertising banners and the law

By: Remi Ashton

Date: 22 August 2018

Advertising banners and the lawAs a business owner, you'll be aware that there are laws governing almost every aspect of your enterprise - and you could suffer from harsh penalties if you fail to comply. For instance, there are laws concerning:

Finally, there are laws on how you can advertise.

Even if you have a great idea to promote your business, you still need to be sure you're complying with legal requirements. Otherwise, you may be requested to take your ads down - or receive a penalty.

Here are some rules to be aware of, to avoid falling foul of advertising laws.

Can I advertise here?

When using advertising materials like rollerbanners, there are specific areas where they may be put up. If you violate the rules on placement, they could be taken down and destroyed. If you have invested money in quality banners, it would be a serious waste of your money.

Therefore, before you start asking your employees to hang advertising banners, take time to find out whether there are rules on advertising in that area.

Avoid false or misleading claims

It can be tempting to tell a few white lies or exaggerate your product's capabilities in your advertising to get more attention - but don't!

Even if you do escape legal notice for making misleading claims, your target market will realise at some point that you have not delivered on your promise. Worst-case scenario, they could end up suing your business.

Even if things don't get that bad, such behaviour can put a significant dent in your company's reputation. Once your audience's trust is gone, it will be difficult to get it back.

Consider the distance between ads

In some places, there are rules regarding the allowable space between banners and other advertising materials. You can't just put all of them in the same area, or too close to each other - you have to allow space for other businesses also to put up their posters and banners.

Your competitors might be legally allowed to cover your signs if you do not follow the rules.

Materials used for outdoor advertising

If you are using banners outdoors, there might also be some rules to follow. For instance, you will have to use specific materials that are tough and can handle the changing weather conditions. Banners, posters, and billboards could pose a considerable safety risk if they fall apart or come loose from where you posted them.

You also need to carefully consider how you will hang them. You are required to use sturdy materials to make sure they stay in place.

These are just a few rules to be aware of when advertising outdoors - but it's vital to do your own investigation and understand what other rules you need to follow. If you end up in court, it could place the future of your business in jeopardy.

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