Marketing and selling

Whether you are selling to businesses or consumers, you must comply with laws designed to protect customers and ensure acceptable trading standards.

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Marketing and selling - overview

Marketing matters. Marketing drives sales for businesses of all sizes by ensuring that customers think of their brand when they want to buy.

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Marketing and advertising - overview

You must make sure your marketing activities comply with consumer protection regulations. Any email marketing is also separately regulated.

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Consumer protection - overview

Treating customers fairly and honestly is good for your reputation, helping retain existing customers, attract new ones and build customer loyalty.

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Importing and exporting - overview

Importing and exporting can present exciting new business opportunities, from opening up new markets to sourcing unique or cheaper supplies.

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FAQS

Agents and distributors FAQs

Agents and distributors can be a great way to market your products, however there are risks and it's important to have a proper agreement in place.

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FAQS

Consumer credit FAQs

How to get a licence to offer credit to consumers and businesses, drawing up a credit agreement and the costs and implications involved.

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FAQS

Distance selling and marketing FAQs

Distance selling regulations apply to the sale of goods and services where there has been no face-to-face contact between the customer and your business.

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FAQS

Labelling and packaging FAQs

You must display certain information on product labelling, including safety information for dangerous items. Packaging must meet legal requirements.

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FAQS

Product liability FAQs

Product liability laws cover consumer goods and goods used in a workplace. If someone ia injured by a defective product, they can sue for damages.

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FAQS

Trading online FAQs

When selling online to individuals you must provide certain information to them and ensure they agree to your terms and conditions.

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Understand legal issues for importers

Buying from a supplier abroad can bring unique issues, including legal and cultural differences and transport problems. Our guide to the main issues.

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Dealing with a distributor

Using a distributor can be an effective way to grow your business or launch new products quickly, but you need to manage the relationship carefully.

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Distance selling

If your business sells to individuals without meeting them face to face, such as via e-commerce, you must comply with Consumer Contracts Regulations.

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A-Z glossary of key credit terms

Financial transactions can be full of jargon and technical language. Make sure you understand any credit agreement with this glossary.

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TOOL

Apply online for an export licence

Apply online for a Standard Individual Export Licence, and find out more information on when you need to apply and the documentation you will need.